Brand strategy will help improve product quality and corporate image,help the product compete in the market to enhance the company’s products in the customer’s impression. DONSEN company currently has four brands, namely DONSEN, GOLD MEDAL SPT and POVOTE .Kindly see the definition of each brand
As followings :
DONSEN:The developing direction of Donsen is to be the leader of building material industry,as well a famous company in the world.In order to prove our company and products come from the Orient-China,also including meaning of triumph and fulll of vigour..Hereby named”Don”.Another word is “Sen”,together with the two words is “Donsen”.
Gold Medal:Gold Medal usually is the medal gives to the No.1 who win a competition.Gold is one kind of metals,meaning rare and valuable,indicating our products is the best one.
SPT:It is a abbreviation for spirit.The enterprise spirit of Donse is:Innovating,efficiency,cooperating,sharing.
POVOTE:It is for short of rhinoceros,symbolized courage,also it is the marrow of our company: opening up,innovating,and world without end.
>>Why did DONSEN found so many brands?
After 10 years of development, with the scale of operations and customer base, expanding markets in the creation process, DONSEN has established a sales network in more than 60 countries and regions. Customers have a strong interest and desire to purchase the company’s products, sign agent agreement with the DONSEN Company. In order to meet different market needs and different agents, then we created these brands.